Just a quick thought on communities. Great tech never creates communities. It corrals them. (That only sounds bad.)
I've heard a fair bit of talk about the power of portals to create communities. Industry communities, association communities, professional communities, political communities. But here's the thing, any community worth being a part of already existed. Our technology didn't form those sports leagues, or those social bonds between executives. What we do is build a way for those communities to talk faster, more frequently, more inclusively, and ultimately more effectively.
That's better than creating communities.
Why? If we were in the business of creating communities, you'd almost have to ask whether these new communities were contrived and exclusive things where only those in the know made it in. That's why portals have to grow on top of, and serve pre-existing communities. They gather those people to a place that's both personalized and collective, where they can enjoy an easier time of being a community. (This may cause community growth so intense that it's mistaken for community creation.) In any event, rather than sound all airy and academic with words like gatherings and a confluence of thought, I like to say we corral people and give them a place to do their thing—and do it better. Because that's what we do.
Read More...